Temsas Global Product Strategy Marketing Essay

Temsas Global Product Strategy Marketing Essay Q1: Discuss the product strategies of Temsa Global in 1984 and in 2009. Ans: Temsa Global, when it began manufacturing operations for buses and coaches on 1984, was selling the products only under the name of Mitsubishi motors. Licensing and distribution agreements were signed by both the companies. The company could only manufacture the products which were designed by Mitsubishi and then could distribute them. And still today, Temsa Global performs operations such as the sales, services and spare parts for Mitsubishi passenger cars, the panel van as well as the pick-up light commercial vehicles, to support its licensing and distributorship agreement with Mitsubishi. But at that point of time, Temsa was not a brand in itself because it was not selling any original products under its name. Since 2003 however, when the Temsa RD and Technology Inc. was incorporated, the company has gradually shifted its product strategy. This shift in the strategy was mainly owing to the experience that the management had in the manufacturing of products. As the result of t he amalgamation of that experience with the research and development results from the sister company Temsa RD and Technology Inc., Temsa was successfully able to create products under its brand name and create a brand name for them in the Europe in the automobile industry. This helped them to gain a substantial market share as the new products were so designed that there was a reduction in the production costs. Hence, they were able to provide products to their target market at significant low prices. Also, with these new developments in the design, they were also effectively able to reduce the fuel consumption by the buses, which also helped them to gain a competitive advantage in the market. Temsa successfully used both the porter generic strategies to their best, by providing the same quality products at lower prices, hence the cost differentiation strategy, as well as providing the product with better benefits to the customers at reasonable prices-the product differentiation str ategy. (Temsa Global Official Website) Q2: What organizational changes are required to support the shift in strategy at Temsa Global? Ans: Since the company was earlier only manufacturing products whose designs were predefined, there was hardly any requirement for any sort of research and development facility. But in order to achieve the vision and the mission of the company, To Be A World Class Global Brand As A Commercial Vehicle Producer, Together, We Create Innovative Solutions For The Customers, and keeping objectives in line with the same, the company had to start developing its own branded product soon. Hence there is a requirement of infrastructure which will enable them to innovate, design new products for their customers. Also, there is a requirement of change in the organizational structure with the inception of the RD facility. This is because there has to be a top management to make right decisions at the right time, to have the greatest impact for the benefit of the organization. This top management is the one who should be accountable for every operation that is performed in the RD facility. Also, there would be a requirement of effective and efficient employees who need to be trained so that they can play their role in the organizations quest to achieve its vision and mission. Also, there is a requirement of the organization to focus on its budgeting strategies as there would be a need to spend more on the innovation and creativity. In order to meet the demands, needs and wants of a more-than-ever informed and changing consumer, and to fend off the competition (which keeps the organization on its toes else lose the market share to the competitors), it is necessary for a company to design and develop new products on a regular basis. Also, with the pace that the old technology becomes obsolete now-a-days and new technology always being at the doorstep, product development at a faster rate doesnt seem like a tough job. And more and more automation coming into the picture, even the manufacturing industry is availing the benefits provided by the mingling of Information Technology into everyday processes. Hence, sometimes there might be a requirement of retraining their employees to keep up with the technological advancements or at times, even replacing manually skilled workers. In every organization, whenever there is a change, there is always a resistance to change, so the top management has to take some steps which should ensure that this resistance should be at its minimum and the organization can take steps further and become closer to achieve its vision and mission. (Research and Development in the Automotive Industry, 2008) Q3: What are the possible advantages of investing in the RD center for advanced technologies? Discuss the implications considering the changing perceptions and demands of consumers. Ans: Investing, for any organization, is a tough decision, and a considerable amount of thought has to be put into the matter before an informed decision can be made. Sometimes companies opt for marketing research techniques to see if they can successfully make a decision. However, in a manufacturing industry, innovation and creativity plays a huge role in the development of the organization as a whole. Especially in an automobile industry, where fuel consumption is a big issue now-a-days, and the pollution measures, the eco-friendly initiatives by various organizations including the government, across the world, it is all the more necessary for an organization to constantly look for methods and way which can give them a competitive edge over the competition. The customers today are more careful about pollution and are more informed about measures to be taken to avoid pollution, and hence prefer eco-friendly vehicles. When travelling in buses and coaches, passengers want all the com fort they can and that too at a reasonable price, which can only be given if the coaches are constantly revamped, adding one thing or the other making them more customer satisfying. Also, the constantly reducing oil reserves across the world and subsequent rise in the prices make it more necessary for the customers to focus on fuel consumption as much as possible. There is a grave need to develop engines which can efficiently utilize the fuel and save as much as possible. RD centers today, are a common existence in almost all the industries across the world. If an organization invests in a RD center, it opens up a plethora of possibilities for itself. The RD efforts of the automobile industry are mainly centered on developing new and advanced technologies so as to manufacture an automobile which is not only environmentally compatible, but also economical for customers. RD centers can help them develop advanced  batteries which would require less re-charging; finding ways to produce bio-fuels for any type of engines, either diesel or gasoline. Q4: What should be the focus of Temsa Global in supporting its market driven product strategy and customized designs? Ans: Since Temsas strategy is on creating market driven products, it is necessary for them to focus on the customers needs and wants. They should conduct a market research amongst the target customers and based on the inferences made by the research, they should take a further decision. They should focus on customer satisfaction more than anything, because customer satisfaction is the buzzword today, in the industry. Management gurus have many-a-times said that in todays competitive world, the customer rules, and he is the king. The products should be made according to what the customer desires, only then can the product will be successful enough to provide opportunities for future growth of the company. The products should be constantly upgraded with new features and designs, which should entice the customers to buy the products. The company should follow an agile business strategy. To support the market-driven product strategy, Temsa Global should be aware of the market conditions , i.e. does the market have growth potential or not? They should also take into consideration the competitors, what they are trying to do, how they are trying to capture the market share and constantly strive to acquire new customers. To sum up, the product should me manufactured according to the market conditions, what is prevalent in the industry, will the customers like what is being sold to them and what is more likely to be purchased by the customers. Therefore, the main focus of the company has to be on the customers and their satisfaction. They should always provide distinct value proposition to the customers with their products. Then only the market-driven product strategy can work effectively. (Research and Development in the Automotive Industry, 2008)

Employment Law †Sexual Harassment Essay

Review the Sexual Harassment Tutorial found in the lecture. After viewing the Sexual Harassment Tutorial, completing the reading, and reviewing the lecture notes in conjunction with the TCO, answer the following questions about the tutorial scenario and facts. You’re Role/Assignment: 1. Based upon the scenario, does the employee have a legally viable claim for quid pro quo sexual harassment and/or hostile environment sexual harassment? What is the likely outcome? Based on Robert’s behavior and comments, Brittany was experiencing a hostile environment sexual harassment. Robert is a co-worker whose behavior is unwelcome and inappropriate; therefore creating a workplace that is intimidating, hostile, and/or offensive. His behavior was due to Brittany’s gender and physical attributes. She often witnessed him staring at the photo of her in her bathing suit and making lewd comments regarding her body. She requested he stop making comments because it made her uncomfortable. Shortly after, she found that he scanned the photo to his computer. Upon confronting him again, Robert went to her supervisor complaining that she was not informing him of his messages in a timely manner, which was not true. After notifying Dwayne, her supervisor, of the problems she was having with Robert, Brittany experienced quid pro quo from Dwayne. Dwayne informed Brittany she was traveling with him; she never was required to travel before. She stated she would prefer not to travel; but was told the travel was work related and they would be sharing the same room. He proceeded by telling her that he could promote her if she was willing to show him her amazing breasts while they were on travel. Brittany has a legitimate claim for both work environment sexual harassment and quid pro quo. Upon completion of a thorough investigation, disciplining or firing both Robert and Dwayne should be the first course of action. Additionally, the organization is accountable for the actions of their managers and should monetarily compensate Brittany. 2. Analyze the legal factors for the potential claim(s) in the context of the employee pursuing legal action against the employer. The Supreme Court (Harris v Forklift) concluded that a hostile or abusive work environment can be determined only by looking at all the circumstances. According to established guidance, some factors could be part of the â€Å"circumstances† in a case. They include frequency of discriminatory conduct; severity of the conduct; whether it is physically threatening or humiliating or merely offensive utterance; and whether it unreasonably interferes with an employee’s work performance. Brittany often witnessed Robert staring at the bikini photo and he actually took the photo to scan and make his computer screensaver (frequency and severity). Although Robert’s conduct was not necessarily physically threatening, it was humiliating and offensive. After voicing her displeasure, Robert informed Brittany’s supervisor that she was not performing her duties in a timely manner. This upset Brittany therefore causing several missed workdays (work interference). These actions are clear violations of a hostile environment sexual harassment. EEOC determines sexual harassment to be unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature. In quid pro quo cases, an offense occurs if it pertains to conditions of the employee’s employment or institutes the foundation for employment decisions affecting the employee. Dwayne was in violation of quid pro quo rules by requesting Brittany to show him her amazing breasts in exchange for a promotion and move to a different division (basis for employment decisions). Upon declining his request, Brittany received a demotion to the mailroom and a reduction in pay. 3. Let’s shift gears. Using the same scenario, assume you are in the HR department of your organization and you were just presented with the scenario as an example used to explore policies and procedures that will avoid sexual harassment liability. Your boss has asked you to make preliminary suggestions (which will be presented to the legal counsel) regarding sexual harassment protocol that will avoid potential liability. What would your top five suggestions be and why? The first suggestion would be for the organization to implement a clear and explicit sexual harassment policy. This information should be included in the employee handbook provided to everyone during their hire orientation. This will ensure everyone receives initial guidance concerning this sensitive issue as soon as they begin their employment with the organization. Everyone must understand that sexual harassment in the workplace is not acceptable and the company has a zero tolerance for such behavior. The second suggestion is to provide mandatory, separate training to employees and managers/supervisors. Conducting this training will serve as a refresher to everyone to ensure they understand what is and is not considered sexual harassment and also what actions to take if they wish to file a complaint. For managers/supervisors, the annual training should consist of how to ensure they understand sexual harassment and how to deal with complaints. The next suggestion would be to ensure sexual harassment claims receive serious consideration by all parties involved in the reporting processing. The employee should be comforted, not told to â€Å"get over it†. Employees deserve the commitment and due diligence of their organization in handling sensitive matters. Another suggestion would be for the organization to create a zero tolerance atmosphere for sexual harassment. This requires challenging employees immediately when they participate in activities that create an unacceptable workplace. Jokes, sneers, leers, teasing, and gestures are not acceptable. Last, the organization must thrive to keep the workplace friendly and open. This will instill a more pleasant and respectful atmosphere.

The Most Ignored Fact Regarding Essay Topics Example Uncovered

The Most Ignored Fact Regarding Essay Topics Example Uncovered Essay Topics Example - the Story Don't neglect to bring a strong hook at the beginning (introduction paragraph) and wind up with an impressive conclusion to earn the reader want to go over the interesting persuasive essay topics of your selection. When you're writing about yourself, make certain you include words that explain the emotions you're feeling at various portions of the story. When you are requested to select a great topic for your argument, start with something you're acquainted with. The writing process is going to be a pleasure, and your reader will delight in reading your bit of academic writing. Thus, writing a history paper will definitely be fun, if you merely opt for a really intriguing history essay topic. Bear in mind you can make funny argumentative essays if you do a few things. Maybe you simply do not know the subject well enough, and that's the reason you cannot locate the idea for your history essay. Argumentative essay topics are so important since they are debatableand it's vital to at all times be critically contemplating the world around us. It is probably that an individual may not locate a specific topic interesting which others might. A minumum of one parent should work at home. Above all, you ought to be in a position to describe how it has changed you from the sort of person you were to the better person that you're now. Someone becomes essential wisdom and experience there. You should develop a notion and offer some evidence. It is often as large or as small as it is possible to think about! By way of example, students might write about the adv antages of a vegan diet. Argumentative essay is about arguing and debating on a subject, which is debatable. Test essay questions will be dependent on the topic, needless to say. Your thesis needs to be relevant so the short article can use a structure that's flexible in order to fit in the shoes of the readers. There are various topics that one may use in writing process essays. The intent of assigning an essay to middle school students is to make awareness and permit them to develop writing skills. If you're in a college and need to compose an argumentative essay, you should pick a subject of high importance. Research-based topics require students to assemble information till they write. Curriculum proposal topics is a means to try. The Hidden Secret of Essay Topics Example Once you comprehend the sort of essay, it's time to choose a topic. Try out another topic and do the exact same 5-minute writing test till you locate a topic you know it is easy to write on. The essay topics are categorized in various groups only for the ease of readers. There are a few great topics to take into consideration when deciding on a topic for your argumentative essay. Well, the solution isn't too obvious here. The topic has to be interesting, the topic has to be essential and finally the topic has to be informative. For example, let's say you decide on the very first topic from our list. Top Essay Topics Example Secrets When it has to do with the middle school, the argumentative essay consists of moderate topics. You could be offered a list of essay prompts to select from. A proposal essay is quite straightforward to comprehend. Though the essay questions change, the topic of the essays often stays the same. To locate argumentative essay topics easy on various platforms, you will need to comprehend about the argumentative essay. Recent argumentative essay topics that are related to society is going to do. A thesis has to be arguable like in an argumentative or persuasive essay to create the readers wish to debate. It will give you a guideline on how to go about with writing the essay.

Analysis of Dead Poets Society Non-Conformity Changes Lives

English 11 ( A LIT) 7/11/2012 Non conformity changes lives Dead Poets Society is a movie set in the 1950 s But filmed in 1989 .Although it is set on the 50s the movie talks and is able to get through transcendentalist ideals to the viewer . The movie is set in a boy’s only private school called Walton that sends its graduates to Ivy league colleges. Where Mr. Keating is the new English teacher were he introduces non conformity and transcendentalism to his students. In the movie each boy has a scene where he breaks out of his norm becomes and a nonconformist. The movie also relates to transcendentalist poetry like Emily Dickson work And Walt Whitman especially in his poems in â€Å"song of myself. â€Å" So Transcendentalism connects to†¦show more content†¦He also told them about Dead Poets Society so he broke the rules. Transcendentalist poetry had a lot of imagery visual â€Å" A Coffin – is a small domain† ( Dickinson 1) it also has auditory â€Å" Rise up and hear the bel ls.†( Whitman, 9)But the most important type of imagery used was organic imagery most of all the poems had an organic fell to it. The transcendentalist had a lot of feelings put into their poetry. Todd Anderson is the new kid. Todd is a very shy he is often compared to his brother who was a very smart student that graduated from Walton. That might have made him uncomfortable ( Baker , Jessica, â€Å"Todd anderson†). When the other boys decided to join Dead Poets Society he was very hesitant he joined the club. In dead poets society club all the members read a poem out loud but Todd is too shy to do that. When Todd got a assignment to read a poem out lode he told Mr. Keating the he did not do it, then it is revealed that he thinks that no one wants to hear what’s in his head and its all non sense then Mr. Keating makes him break his fear in a kind of way and expresses himself when he made him sound his barbaric yelp what is kind of sounding his inner self. When he sounded his barbaric yalp it was auditory imagery he was shouting . One day he just broke out of his shell in dead poets society club and started breaking out. Then he trough away the desk set he go t from his parents every year from his birthdayShow MoreRelatedPoems: City Planners15330 Words   |  62 PagesThe Poems analysed are: The City Planners, Margaret Atwood and The Planners, Boey Kim Cheng. These are taken from the IGCSE Cambridge Poetry Anthology, but may be interesting for unseen poetry too. Question Set How do these poets use language and structure to get across their theme? I wrote this in about half an hour. 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